We have a very strong set of organisational principles, values and ethics that underpin all we do. These can be summed up by the following statements:

  • We believe success in life generally comes from doing simple things consistently, but just because it's simple, doesn't make it easy to do.
  • We are leaders in our field and relentlessly pursue quality and improvement in all we do, including:
    • We believe in measurement against professional standards that are based on sound values and ethical behaviour.
    • We strongly adhere to, and actively promote, the European Mentoring and Coaching Council's (EMCC's) Code of Ethics.
    • We develop expertise, both internally and within our associates, to operate effectively in a range of contexts.
  • Our philosophy of coaching and mentoring is holistic and ‘situational’, providing us and our clients with a pragmatic, flexible approach.
    • We actively encourage individuals to develop their own unique coaching identity within a robust framework of best practice.
    • We recognise individual preferences to learn, hence our commitment to blended learning.
    • We recognise individual experience and expertise and the power of sharing knowledge as part of the blended experience.
  • We are active and responsible members of our communities:
    • We do not discriminate and we promote equality in all areas.
    • We are environmentally conscious and follow low carbon policies wherever possible.
    • We actively participate in and support socially valuable work, including offering low cost or pro bono services, fund raising and donations.